The amount of all web traffic that comes from non-human “bots”.
You don’t need a highlighter for anything on an iPad. You don’t need a 3M Post-it for your iPhone. Five years from now, I predict that copier sales will be a fraction of what they are today
If you are an American adult, the odds are that it knows things like your age, race, sex, weight, height, marital status, education level, politics, buying habits, household health worries, vacation dreams — and on and on.