Wishful thinking…

Check out the Bad Opinion Generator for more of history’s worst predictions and opinions.

(Source: theweek.com)

When junk email became known as “spam,” Spam the pork-esque product faced “the greatest marketing challenge in its 75-year history.” Eventually, Spam embraced its inner punchline, rolling out an ad campaign with tag lines like “Glorious Spam!” and a mascot called Sir Can-a-Lot.

Result: Spam has thrived. Here, 7 other dramatic rebranding campaigns