Walt Disney will no longer carry ads for foods that don’t meet strict requirements for sodium, sugar, and saturated fat content during its children’s programming. The company is the owner of ABC, ABC Family, the Disney Channel, and other TV outlets.
Disney Chairman Robert Iger said the move was part of an effort to combat childhood obesity. First Lady Michelle Obama, appearing with Iger, threw the White House’s support behind the deal, saying it was “truly a game changer for the health of our children.” However, while it’s assumed Disney will lose advertising dollars, Iger insisted that the initiative was also “smart business.”
Will curbing junk-food ads help Disney’s bottom line?