2. Which one of these drinks is more processed? 

    The Coca-Cola Company spent $114 million in recent years expanding its juice bottling plant in Auburndale, Fla., and developing a high-tech process for homogenizing juice, Bloomberg Businessweek reports. The operation includes use of satellite imagery, a 1.2-mile juice pipeline, and a complex “Black Book” algorithm which helps juice-makers manage weather patterns, predict crop yields, and measure acidity and sweetness of the crop — all to achieve absolute consistency from batch to batch.

    Keep reading…


  3. All it took was a great idea — plus two years of testing — and Brazilian juice company Camp Nectar was able to grow actual fruit in the shape of one of its juice boxes, complete with an embossed logo and a bendy-straw protrusion on the back. 

    The company created plastic molds in the shape of the juice boxes, then wrapped them around budding lemons, oranges, apples, guava, papayas, and passion fruit. They displayed the 1,123 box-shaped pieces of fruit in supermarkets to tout the fact that Camp Nectar’s juice is full of real fruit.

    Watch how they did it.