Hooter’s top three competitors — Twin Peaks, Tilted Kilt, and Mugs N Jugs — each grew by at least 30 percent last year. Why are “breastaurants” succeeding while mid-price options such as Applebee’s and Bennigan’s have experienced declines?
"Why bother dining out if you’re not going to have a unique experience?" says Maressa Brown at The Stir. Most restaurants have some sort of “schtick to get people in the door,” and for breastaurants, “waitresses showing a little skin and serving regular ol’ pub food in a fun, kitschy way just happens to be theirs.” That’s why, as “a longtime self-described feminist,” I’m all for these “almost unavoidable, non-threatening” signs of the time.