"The obvious objection — that it’s presumptuous to assume women dress for men — doesn’t quite cover it. Many women do wear makeup and choose outfits in part to look more attractive to certain men. But rare is the woman who seeks to attract absolutely all men, or even as many men as possible. As Laurie Penny notes regarding her own short hair, a woman’s beauty choices can effectively sort through the men a woman attracts, eliminating those a she wouldn’t be interested in to begin with."
— Phoebe Maltz Bovy in, Why are so many men trolling beauty sites?