Of course, we don’t actually know what’s going to happen — and series creator Matt Weiner is notoriously silent about plot details. But we can infer a few things from this intriguing, surreal poster. The two Dons probably symbolize our protagonist’s internal battle; the one walking away from Madison Avenue holds the hand of a woman, and the one walking toward Madison Avenue holds a briefcase, which suggests a conflict between Don’s personal life and his work. And as for the police: Is it possible that Don’s shady past has finally caught up with him?
The evolution of Mad Men as seen through its posters