Introducing the McCurry Pan, one of the menu items to be offered at the world’s first vegetarian McDonald’s, which is set to open in Amritsar, a northern Indian city.
McDonald’s has always tried to tweak its menu to suit local tastes, a particularly daunting challenge in India, where up to 42 percent of the population avoids meat altogether. India’s Hindu majority, which considers cows holy, avoids beef. The country’s large Muslim minority shuns pork. Both Hindus and Muslims, however, can enjoy meat-free fare equally.
"There is a big opportunity for vegetarian restaurants," says Rajesh Kumar Maini, a McDonald’s spokesman in northern India.