Arby’s is keeping its 10-gallon hat logo, but is spurning its long association with unhealthy fast food. The roast-beef chain will try to woo Subway fans with a low-calorie turkey sandwich and other new fare, and commercials bragging that — unlike some chains — Arby’s slices its meat fresh in stores.

This and 8 other dramatic rebranding campaigns

(Source: theweek.com)

GOOD DAY FOR:

Ostentatious displays of wealth
A mystery buyer breaks a New York City record by shelling out more than $90 million for a duplex luxury penthouse in midtown Manhattan. [Gothamist]

Falling into love
A California woman gains a new pet when she rescues a weeks-old puppy that literally fell from the sky. The pup was likely dropped by a passing hawk. [The Daily What] 

At least something on Twitter being private
Twitter introduces a Do Not Track privacy option, which prevents Twitter from giving your personal information to advertisers. [Death & Taxes]

BAD DAY FOR:

Repeat offenses
For the third time in six months, someone crashes his car into a Pennsylvania couple’s house. [Business Insider]

Finger food
A Michigan teen reports finding a severed finger in his sandwich at Arby’s. [TIME]

The heart at home
A new Gallup poll finds that stay-at-home moms struggle with sadness, anger, and depression more than working mothers do. [Newser] 

(Source: theweek.com)