1. Who are the Millennials? Aside from being born in the 1980s and 1990s, they comprise a generation that continues to elude a neat definition. With the popularity of HBO’s Girls, in which Lena Dunham’s character thinks she’s the voice of this new generation (“Or at least a voice. Of a generation.”), Millennials have come under renewed focus in the media, among the literati, and in the boardrooms of marketers trying to pinpoint what this demographic wants.

    A few ways Millennials are being described: 

    1. They’re spendthrifts… 
    Studies show that Millennials are more likely than their elders to spend big, “especially on new technologies,” says Julie Halpert at The Fiscal Times. These studies say Millennials are addicted to instant gratification, and view new gadgets as needs, not wants. Millennials are also “the fastest-growing demographic of those who purchase luxury goods,” says Rachel Krause at The Frisky.

    2. …And they’re broke 
    A new survey shows that 25 percent of Millennials “reported not having enough money to cover their basic needs," a much higher percentage than older generations, says Corilyn Shropshire at Business Insider. Millennials have been hit hard by the recession, and are weighed down by ever-growing mountains of student debt. "The lack of financial savvy among Millennials could have a trickle-down effect with detrimental consequences for society," says Hadley Malcom at USA Today. 

    3. They’re natural entrepreneurs 
    Call it “Generation Sell” — Millennials are less inclined to join a commune or a movement, and would rather start a small business, says William Deresiewicz at The New York Times. Brought up in the “heroic age of dot-com entrepreneurship” that defined the 1990s, and distrustful of “large organizations, including government,” the Millennial views small business as “the idealized social form of our time.” 

    4. They’re socialists
    Looks like the “right-wing cries of ‘socialist takeover!’ may be based in more than paranoia,” says Nona Willis Aronowitz at Good. Polls show that 49 percent of Millennials “view socialism in a favorable light,” compared with 43 percent who view it unfavorably. Millennials are also the generation of Occupy Wall Street, the anti-corporate movement, and “it’s not hard to figure out why our generation isn’t so gung-ho about capitalism — it has disappointed and, in some cases, straight-up failed us.”

    Narcissistic, broke, and 6 other ways to describe the Millennial generation

    (Source: theweek.com)

     
  1. dreams-beds likes this
  2. theyayaconnection reblogged this from nationaljournal
  3. rightspecs reblogged this from nyamerican
  4. justbecausebook reblogged this from theweekmagazine
  5. ramoninparadise reblogged this from theweekmagazine
  6. challengestomillennials reblogged this from theweekmagazine
  7. bankrate likes this
  8. malgorp reblogged this from nationaljournal
  9. isitsoorisitnot likes this
  10. slackjot likes this
  11. therwd likes this
  12. strangebeacon likes this
  13. simplybex reblogged this from gracefire
  14. fadelica likes this
  15. thugnaasty reblogged this from theweekmagazine
  16. meganlives likes this
  17. alexweisler likes this
  18. kiplinger reblogged this from nationaljournal and added:
    Spendthrifts! That’s bad news. Your friendly curator (and fellow Millennial) feels obliged to direct you to some...
  19. teevati likes this
  20. thenagainmaybeitsme reblogged this from theweekmagazine
  21. carrinacat likes this
  22. 000425 likes this
  23. thebrightattic likes this
  24. rcoulson reblogged this from nationaljournal
  25. beyondbarcelona reblogged this from theweekmagazine and added:
    Because David, Paul, and I seem to have developed a love/hate relationship with this show:
  26. gormenghastly reblogged this from theweekmagazine and added:
    Hell YEAH we’re socialist! /some undefined anti-capitalist ideology…
  27. modernstoneage likes this
  28. minigigi reblogged this from nationaljournal
  29. plcarter reblogged this from nationaljournal
  30. plcarter likes this
  31. maelavee reblogged this from theweekmagazine
  32. undecidedinlife likes this
  33. ashes-and-glass reblogged this from goldofcortes and added:
    ^What she said.
  34. ashes-and-glass likes this
  35. pinkcatninja reblogged this from theweekmagazine
  36. epicassartshit likes this
  37. newsworks reblogged this from nationaljournal and added:
    Is is helpful to focus on the so-called “millennial generation”? Or is it a reductive distinction?
  38. newsworks likes this
  39. hekatomnos reblogged this from nationaljournal and added:
    www.milasbilgi.com
  40. internetcouch likes this
  41. dolce-dolore likes this
  42. yellowfeathersfall reblogged this from theweekmagazine and added:
    interesting…
  43. yellowfeathersfall likes this
  44. thekoven reblogged this from theweekmagazine
  45. the-rambling-nerd reblogged this from nationaljournal
  46. hollycalantog likes this
  47. vlkodlakroman reblogged this from theweekmagazine and added:
    Interesting read.
  48. jaredmithrandir reblogged this from goldofcortes and added:
    Actually quite predominate portion of us are Ron Paul supporters.
  49. tavukcularx likes this
  50. cnbc likes this