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Google is trying to make its search engine more intelligent, and more human.
Say you search for “Tom Cruise,” says Alexis Madrigal at The Atlantic. In a column on the right of traditional search results, Google will structure data, giving you a brief snapshot of the actor, including his picture, a brief Wikipedia bio, his height, his dating history, movies he’s been in, and actors he’s worked with.
A search for “kings” will organize results for the Sacramento basketball team, the L.A. hockey team, and the NBC TV series.
