Scientists say an  increasing number of women are exhibiting a growly, creaky, “annoying” speech pattern known as vocal fry. 
Pop stars like Britney Spears and Ke$ha sometimes deliberately use it  to hit low notes or add intrigue to their singing. Kim Kardashian is  also a notorious vocal frier. Once considered a speech disorder, vocal  fry is the lowest of the three vocal registers, which also include modal  and falsetto. “In other words, it is the sort of gritty, sexy voice  that 85-year-old habitual smokers develop.”
The rise of “growling speech”

Scientists say an increasing number of women are exhibiting a growly, creaky, “annoying” speech pattern known as vocal fry.

Pop stars like Britney Spears and Ke$ha sometimes deliberately use it to hit low notes or add intrigue to their singing. Kim Kardashian is also a notorious vocal frier. Once considered a speech disorder, vocal fry is the lowest of the three vocal registers, which also include modal and falsetto. “In other words, it is the sort of gritty, sexy voice that 85-year-old habitual smokers develop.”

The rise of “growling speech”